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Ashop Commerce Ecommerce Blog

Why blog? 6 benefits of blogging for your business

 by wai on 25 Feb 2014 |
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Running an online business takes time, energy and resources. So when it comes to setting up and running a business blog (and making updates regularly), many business owners see it as a big drain on resources especially if they’re just starting out. ...

3 Quick and Dirty Steps to Better Product Photos [INFOGRAPHIC]

 by wai on 18 Feb 2014 |
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In the world of ecommerce, imagery can truly make or break a sale. So having nice, clear and ‘professional looking’ product shots can really improve your website conversions. For someone starting up in ecommerce – this doesn’t mean you have to spend...

AdWords for Beginners: 4 Ways to Create Better Targeted Ads

 by wai on 14 Feb 2014 |
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Pay per click advertising using AdWords has become a powerful platform for online marketers. Its simple interface and the fact that it can be customised to fit any budget makes Adwords a popular strategy for small businesses and enterprises alike. ...

Email Marketing: 7 Ways to get Past the Spam Filters

 by ryan on 06 Feb 2014 |
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Email marketing is a great way for online retailers to get in front of their customers. It’s the easiest way to let advertise offers, new products or even just share information that they might find useful. Many retailers use third party email prov...

Facebook Showing Fewer Posts In Newsfeed

 by ryan on 22 Jan 2014 |
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Facebook today announced changes to their news feed algorithm. These new changes will mean that text-based status updates from Pages will appear in the Newsfeed less often and users will receive more status updates from friends in the Newsfeed inst...

One Effective Tactic To Lower The Cost of Google AdWords

 by ryan on 15 Jan 2014 |
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Google AdWords is often a very effective channel for bringing traffic to your online store - particularly when your store is new and you have not had time to build up an email list or create enough content to boost your search engine rankings. Unfo...

5 Tactics To Increase Conversions Permanently

 by ryan on 20 Dec 2013 |
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You already know that you need to have a website for your shop, whether you are only selling online or using it as an extension to a physical location. You may even have one up and running already. But simply having a place where you offer your goo...

4 Mistakes Everyone Makes When Testing AdWords Campaigns

 by ryan on 12 Dec 2013 |
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When you try to design a pay-per-click ad campaign, you usually try to design many versions and wordings of the same ad to find out which works best. Split testing is pretty easy with AdWords too.  Unfortunately, it’s so easy that people will ofte...

7 Ways You Can Sell More Using Social Media

 by ryan on 05 Dec 2013 |
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Are you struggling to convert your social media fans and followers into paying customers? Understanding how potential customers behave on active social channels is crucial to driving sales through social media. From Facebook to Pinterest, customer...

Doing It Right: Black Friday [Infographic]

 by ryan on 25 Nov 2013 |
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Black Friday is the biggest shopping day in the US. If you sell to US customers, you need to dial up your marketing to make the most of it. Black Friday is a great opportunity to attract new customers - consider spending some money on PPC advertisin...
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