Black Friday is the biggest shopping day in the US. If you sell to US customers, you need to dial up your marketing to make the most of it.

Black Friday is a great opportunity to attract new customers - consider spending some money on PPC advertising and Comparison Shopping Engines.

But don't forget about your existing customers either. Offering a coupon and promoting it via email and social channels can help you re-activate customers, and it's much cheaper than PPC.

You might also consider taking advantage of Ashops's new Conditional Emails functionality to send a very compelling special offer to "cold" customers who have not made a purchase in the past 6 months.

You can target them specifically with a conditional email and try to re-activate them.

Here's an infographic and a few tips from Neil Patel of QuickSprout.com. Enjoy!